4. What is aggregated information and what does Oh! do with it?

Aggregated information is personal information about you that we combine with personal information about everyone else that visits our website so that we know generally what you (and people like you) like about our website. When you visit Oh!, we collect some information about you either via cookies (explained in Section 2 above) or by asking you directly. We do this so that we can try to improve your overall experience when you visit us the next time. We also collect information about traffic patterns on the website, like how many people log on and at what times, which page is most frequently visited, and what type of events you (and people like you) think are cool and interesting.

Oh! may also use your personal information to match the advertisements and content to your specific interests. In fact, except for the very specific circumstances provided in Section 6 below of this privacy policy, Oh! will not disclose, sell or rent any of the personally identifying information on any individual user provided to us to any third party (including our advertisers, sponsors or other partners) without your "OK." The following is an example of how Oh! uses aggregated information.

For example, Oh! may tell a music magazine that advertises on our site a statistic like 55% of our members age 13-18 think Mrz's new single is really cool. We would not tell the magazine that you in particular like or dislike the album. However, if you are a fan of Mrz's, we may e-mail you some information about where to buy, see, hear or talk about his music but you'll never get any of this information from any other company based on the information you give us.